
Old School Wisdom.
New School Speed.

Veteran CMO Wisdom meets cutting-edge AI to build your 3-year growth roadmap.
Marketing Strategy
Without the Wait
Traditionally, a comprehensive strategic audit takes months of billable hours and endless meetings. We’ve changed the game. By combining 30+ years of executive marketing leadership with proprietary AI modelling, we deliver deep competitive intelligence and a visionary growth plan in a fraction of the time.

Your 3-Year Growth Engine
We translate these insights into a phased, high-level roadmap designed to scale with your business:
Year 1: The Foundation
Plug the branding gaps, refine your Ideal Client Profile, and optimise your brand positioning.
Year 2: The Expansion
Scale what works into new channels and territories.
Year 3: The Authority
Transition from a market player to an industry leader.
The 4Cs Framework:
Intelligence from Every Angle
We don’t just look at your ads; we look at your entire ecosystem. Our AI-accelerated process dives deep into:
Company:
An objective “health check” on your brand and market position.
Customer:
Advanced sentiment analysis to find what truly moves your audience.
Category:
Identifying the gaps where your competitors are most vulnerable.
Culture:
Connecting your brand to a “noble purpose” that resonates today.

Why Choose the Hybrid Approach?
AI provides speed and data processing. It finds the patterns that humans miss.
Our Veteran CMOs provide the wisdom. David Gaff and Gordon Pont filter every data point through decades of real-world experience to ensure your strategy is practical, profitable, and human.
How it Works?
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Discovery
A 60-minute deep-dive, one on one consulting session to explore your business goals.
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Analysis
Our AI and CMOs build your custom 4Cs Audit and Roadmap.
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Delivery
A 60-minute one on one presentation of your results and a clear path forward.
The best part? This initial Roadmap is 100% free.
We believe in proving our value before you ever see an invoice.
Meet Your Strategists
With a combined +30 years in the trenches of high-level marketing, David and Gordon bridge the gaps between “big data,” “big ideas” and “big execution” for your business.

David Gaff & Gordon Pont
Fractional CMOs, Collab Agency
